Sopwell House

Case Studies - Sopwell House

Business Overview

Sopwell House is a luxury 4 star Georgian country hotel located in St Albans, Hertfordshire and is part of the wider AB Hotels Ltd Group.

The hotel has 128 rooms and suites as well as a spa, a 2 AA Rosette Restaurant, Brasserie, Conservatory Bar, Cocktail Lounge and 15 event spaces for meetings, conferences and weddings.

Relaxation, luxurious comfort and warm hospitality are at the core of everything Sopwell House stands for, where the guest experience is key.

There are 211 permanent employees working in multiple different facilities and departments throughout the hotel, from front of house reception staff to housekeeping, the spa team, back-end office and more.

Number of Employees

The Challenge

Sopwell House was looking to enhance their overall employee benefits package for their full time employees to aid in both employee retention of their current team as well as to have an attractive and holistic package to attract top calibre workers to join the hotel.

They also wanted a solution that would work in tandem with their business goals to boost overall employee morale and engagement amongst their teams.Working in the hospitality industry, with varying shifts and non-traditional working hours, they were after a benefits package that would suit the varying needs of their diverse team, so everyone could enjoy comprehensive savings across the board.

As a work-life balance is fundamental, offering employee discounts on cinemas, travel, days out and high street retailers was a critical requirement.

The Solution

Staff Treats delivered and launched a bespoke and fully branded discount and engagement platform, housed within the next generation integrated portal which can be accessed both at work or on the go.

The discount portal offers Sopwell House employees over 3,000 exclusive discounts and cashback savings with everything from discounted tickets, high street retailers, instant e-vouchers and travel offers.

The package also includes access to a telephone concierge service where employees have access to a quick and easy service, be it for sought-after tickets, home and personal services or travel requests.

employees actively engage with platform since launch

The Outcome

Since the launch of the Staff Treats platform in April 2019, there has been over 40% uptake rate and registrations on the portal.

With frequent portal visits and new users registering all the time, engagement and usage rates are continuing to grow. The most popular discounts include Cineworld, Adidas, Odeon, Apple and Marks and Spencers.

Staff Treats has been a catalyst for improved employee engagement and motivation here at Sopwell House. The more our team are using and interacting with the portal, the better our productivity and performance levels have been. It’s been a real pleasure to work with the Staff Treats team and we look forward to taking this to the next level. Sara Edwards, Group Human Resources Director..
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